In the video, the 48-year-old addressed his fans saying – “Hey y’all. I have some very serious serious news. I’ve been praying on this. I decided that—I know it’s risky and I know it’s corny to some people—but I decided to change my name again.”

Explaining that he was no longer feeling “Diddy.””I’m just not who I am before. I’m something different. Some new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puffy Daddy or any of my other monikers but Love or Brother Love,” he said.